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That is, there are two main ways ideas can spread - by being transmitted easily, or by remaining in someone's mind for a long time (having a low transmission rate but many opportunities for that transmission to occur). The term has also been applied to the spread of [[viral]] fads on the [[Internet]] such as certain YouTube videos, because the fads spread rapidly and are only introduced to new people through those who have already contacted it. These are in the category of being transmitted easily, and since they have low staying power, they rarely remain popular for more than a few months each.  
 
That is, there are two main ways ideas can spread - by being transmitted easily, or by remaining in someone's mind for a long time (having a low transmission rate but many opportunities for that transmission to occur). The term has also been applied to the spread of [[viral]] fads on the [[Internet]] such as certain YouTube videos, because the fads spread rapidly and are only introduced to new people through those who have already contacted it. These are in the category of being transmitted easily, and since they have low staying power, they rarely remain popular for more than a few months each.  
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== Atheism and secularism memes ==
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On a worldwide basis, [[atheism]] is not a very robust meme and [[global atheism]] is shrinking. In addition, the [[secularism]] meme's long term prospects are poor in the West. In the [[Western World]] due to immigration and the higher birth rates of religious people, Eric Kaufman writes: "Committed religious populations are growing in the West, and will reverse the march of secularism before 2050."<ref>[http://www.sneps.net/RD/uploads/1-Shall%20the%20Religious%20Inherit%20the%20Earth.pdf Early paper - Shall the Religious Inherit the Earth?: Demography and Politics in the Twenty-First Century by Eric Kaufmann, Belfer Center, Harvard University/Birkbeck College, University of London]</ref>
    
[[Category:Terms]]
 
[[Category:Terms]]
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