:So the move is akin to redirecting ''New York'' to ''The Big Apple.
:So the move is akin to redirecting ''New York'' to ''The Big Apple.
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:And ''Den Bosch'' just means ''The Forest'', not ''The Duke's Forest'' - ''Hertog'' / ''Herzog'' is duke. The '' 's'' is the relict of an old genitive.
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:On the web-site of 's Hertogenbosch, you won't find the informal name ''Den Bosch'' prominently on display: http://www.s-hertogenbosch.nl/