The New Model of Selling

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The New Model of Selling: Selling to an Unsellable Generation by Jerry Acuff and Jeremy Miner is a 2023 book on how to sell more effectively. Jerry Acuff’s and Jeremy Miner's approach reframes sales through the lenses of neuroscience and persuasion. In their sales model, which reflects that today's consumers are armed with an abundance of information and have more skepticism and sales resistance than previous generations, the goal is to aid the customer to think for themselves, with an emphasis on problem solving and personal connection.[1]

Jerry Acuff was named one of the top ten sales experts by Global Gurus for six consecutive years. He is the CEO and founder of Delta Point, Inc. which is an Arizona-based sales training company.[2]

Jeremy Miner is the president of 7th Level which an international sales training company that’s assisted more than 393,000 salespeople in 37 countries achieve exceptional sales results.[3]

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The New Model of Selling: Selling to an Unsellable Generation by Jerry Acuff and Jeremy Miner. Morgan James Publishing (March 14, 2023).

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