We Are Atheism
As far as various views on atheists within the United States, research in the American Sociological Review finds that among several groups listed, atheists are the group that Americans relate least to in terms of their vision of American society and are the group most likely to be mentioned as one that Americans would not want to have marry into their family.  Dr. Sam Harris is one of the founders of the New Atheism movement. Sam Harris is quite aware of the stigma surrounding atheism and has even advocated that atheists no longer call themselves atheists. In fact, Dr. Harris has said concerning the label of atheist, "It's right next to child molester as a designation."
We Are Atheism scandal
See also: Atheist nonprofit scandals
Hemant Mehta wrote in 2015:
|“|| Earlier this year, I posted a series of concerns I had about a group called We Are Atheism.
The group raised money from atheists after tragic events and natural disasters, supposedly to help victims and their families, but the money didn’t always make it there. In some cases, it was given to people completely unaffected by the tragedies, unbeknownst to the donors at the time. The co-founders said publicly they weren’t taking a salary, even though they were. They said donations to the group were tax-deductible, even when they weren’t....
Several former board members of We Are Atheism later spoke up about why they resigned; their reasons included a lack of financial transparency in the organization.
Since all of that went down, Lee Moore took over as President of We Are Atheism and Amanda Brown stepped down from the board (she no longer has a formal connection with the group).
Moore vowed to get an independent tax firm to look over the group’s finances and pledged to make things right...
So what happened with that independent tax firm?...
Simply put: They couldn’t complete the audit. They asked Brown for access to certain accounts involving We Are Atheism’s money and they didn’t receive it.
- About We are Atheism
- Edgell, Gerteis & Hartmann 2006
- An Update on We Are Atheism by Hemant Mehta, September 15, 2015