View source for E*Trade Financial Corporation

===Retail Customers===
E*Trade Financial Corporation is one of the industry's leading online financial services concerns. E*Trade provides online discount brokerage and banking services, primarily to retail customers. Although most of the company's [[business]] is done over the [[Internet]], ETFC also serves customers through branches, automated and live [[telephone]] service, and Internet-enabled [[Cellular telephone|wireless devices]]. Retail customers can move [[money]] electronically between brokerage, banking and lending accounts. 

As of December 31, 2009, ETFC had about 4.5 million total retail accounts.