View source for Edward Bernays

==Views==
Anne Bernays, Edward's daughter, described his viewpoint this way:
* "Democracy to my father was a wonderful concept, but I don't think he felt that all those publics out there had reliable judgment, and that they very easily might vote for the wrong man or want the wrong thing; so that they had to be guided from above.  It's enlightened despotism in a sense."
She also recalled his frequent use of the word "stupid":
* "The people who worked for him were stupid, the children were stupid, and if people did things in a way that he wouldn't have done them, they were stupid.  It was a word that he used over and over: "don't be stupid".  And the masses? - They were stupid."<ref>Century of the Self 1, 28:30 - 32:20</ref>

Paul Mazur, a close friend of Bernays stated the following:
* "We must shift America, from a needs to a desires culture.  People must be trained to desire, to want new things even before the old have been entirely consumed."<ref>[https://books.google.com/books?id=Vaw1DgAAQBAJ&pg=PA17 Economists and the Powerful: Convenient Theories, Distorted Facts, Ample Rewards]</ref>

Bernays was just the man to make it happen.