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→Strategies and psychological tactics: link to book
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Kirk and Madsen's open admission of their deceptive tactics is noted as most revealing: [O]ur effect is achieved without reference to facts, logic, or proof. "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, p. 152-153 (1989, Doubleday/Bantam)</ref> “The campaign we outline in this book, though complex, depends centrally upon a program of unabashed propaganda, firmly grounded in long-established principles of psychology and advertising.”<ref>Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.xxvi</ref><ref>[http://banap.net/ "[Behavior, and Not a Person]"]. ''banap.net''. Retrieved on 2 May 2016.</ref>
Kirk and Madsen's open admission of their deceptive tactics is noted as most revealing: [O]ur effect is achieved without reference to facts, logic, or proof. "...the person's beliefs can be altered whether he is conscious of the attack or not"<ref>After the Ball: How America Will Conquer Its Fear and Hatred of Gays in the 90s, p. 152-153 (1989, Doubleday/Bantam)</ref> “The campaign we outline in this book, though complex, depends centrally upon a program of unabashed propaganda, firmly grounded in long-established principles of psychology and advertising.”<ref>Kirk and Madsen, After the Ball: How America Will Conquer Its Fear and Hatred of the Gay’s in the 90s, p.xxvi https://books.google.com/books?id=oDwEAQAAIAAJ&focus=searchwithinvolume&q=unabashed+propaganda%2C+firmly+grounded </ref><ref>[http://banap.net/ "[Behavior, and Not a Person]"]. ''banap.net''. Retrieved on 2 May 2016.</ref>
Similarly, author Robert Bauman additionally records: "It makes no difference that the ads are lies... because were using them to ethically good effect, to counter negative stereotypes that are every bit as much lies, and far more wicked ones."<ref>The Gentleman from Maryland: The Conscience of a gay Conservative, by Robert Bauman, 1986, page 163.</ref>
Similarly, author Robert Bauman additionally records: "It makes no difference that the ads are lies... because were using them to ethically good effect, to counter negative stereotypes that are every bit as much lies, and far more wicked ones."<ref>The Gentleman from Maryland: The Conscience of a gay Conservative, by Robert Bauman, 1986, page 163.</ref>