Difference between revisions of "Rebranding"
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According to ''[[Marketing]] Business News'': | According to ''[[Marketing]] Business News'': | ||
{{Cquote|Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."<ref>[https://marketbusinessnews.com/financial-glossary/rebranding/ What Is Rebranding? Definition And Examples]</ref>}} | {{Cquote|Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."<ref>[https://marketbusinessnews.com/financial-glossary/rebranding/ What Is Rebranding? Definition And Examples]</ref>}} | ||
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| + | == External links == | ||
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| + | *[https://economictimes.indiatimes.com/definition/rebranding Definition of rebranding], ''Economic Times'' | ||
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==References== | ==References== | ||
{{reflist|1}} | {{reflist|1}} | ||
[[Category: Business]] | [[Category: Business]] | ||
Revision as of 23:54, April 16, 2019
According to Marketing Business News:
| “ | Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."[1] | ” |
External links
- Definition of rebranding, Economic Times