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From the earliest days of the conflict, the [[Kyiv regime]] focused on winning a global information and propaganda war rather than a military conflict.  Researchers at the University of Adelaide in Australia published a landmark paper on August 20, 2022 on the activities of bot accounts on [[Twitter]] related to the conflict. The Australian findings were staggering – of 5.2 million tweets on the [[social media]] network from February 23 to March 8, 2022 at the outbreak of the conflict, between 60 to 80% were shared by fake accounts.<ref>https://arxiv.org/pdf/2208.07038.pdf</ref>
 
From the earliest days of the conflict, the [[Kyiv regime]] focused on winning a global information and propaganda war rather than a military conflict.  Researchers at the University of Adelaide in Australia published a landmark paper on August 20, 2022 on the activities of bot accounts on [[Twitter]] related to the conflict. The Australian findings were staggering – of 5.2 million tweets on the [[social media]] network from February 23 to March 8, 2022 at the outbreak of the conflict, between 60 to 80% were shared by fake accounts.<ref>https://arxiv.org/pdf/2208.07038.pdf</ref>
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== Soft power ==
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''See also:'' [[Soft power]]
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[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s.
    
== See also ==
 
== See also ==
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