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The abstract for the 2017 journal article ''Reverse Ego-Depletion: Acts of Self-Control Can Improve Subsequent Performance in Indian Cultural Contexts'' published in the journal ''Journal of Personality and Social Psychology'' indicates:

The abstract for the 2017 journal article ''Reverse Ego-Depletion: Acts of Self-Control Can Improve Subsequent Performance in Indian Cultural Contexts'' published in the journal ''Journal of Personality and Social Psychology'' indicates:

{{Cquote|The strength model of self-control has been predominantly tested with people from Western cultures. The present research asks whether the phenomenon of ego-depletion generalizes to a culture emphasizing the

{{Cquote|The strength model of self-control has been predominantly tested with people from Western cultures. The present research asks whether the phenomenon of ego-depletion generalizes to a culture emphasizing the virtues of exerting mental self-control in everyday life. A pilot study found that whereas Americans tended to believe that exerting willpower on mental tasks is depleting, Indians tended to believe that exerting willpower is energizing. Using dual task ego-depletion paradigms, Studies 1a, 1b, and 1c found reverse ego-depletion among Indian participants, such that participants exhibited better mental selfcontrol on a subsequent task after initially working on strenuous rather than nonstrenuous cognitive tasks. Studies 2 and 3 found that Westerners exhibited the ego-depletion effect whereas Indians exhibited the reverse ego-depletion effect on the same set of tasks. Study 4 documented the causal effect of lay beliefs about whether exerting willpower is depleting versus energizing on reverse ego-depletion with both Indian and Western participants. Together, these studies reveal the underlying basis of the ego-depletion phenomenon in culturally shaped lay theories about willpower.<ref>[https://www.krishnasavani.com/CV_files/Savani_Job_2017.pdf ''Reverse Ego-Depletion: Acts of Self-Control Can Improve Subsequent Performance in Indian Cultural Contexts'']. ''Journal of Personality and Social Psychology''. 2017, Vol. 113, No. 4, 589 – 607</ref>}}

virtues of exerting mental self-control in everyday life. A pilot study found that whereas Americans tended to believe that exerting willpower on mental tasks is depleting, Indians tended to believe that exerting willpower is energizing. Using dual task ego-depletion paradigms, Studies 1a, 1b, and 1c found reverse ego-depletion among Indian participants, such that participants exhibited better mental selfcontrol on a subsequent task after initially working on strenuous rather than nonstrenuous cognitive tasks. Studies 2 and 3 found that Westerners exhibited the ego-depletion effect whereas Indians exhibited the reverse ego-depletion effect on the same set of tasks. Study 4 documented the causal effect of lay beliefs about whether exerting willpower is depleting versus energizing on reverse ego-depletion with both Indian and Western participants. Together, these studies reveal the underlying basis of the ego-depletion phenomenon in culturally shaped lay theories about willpower.<ref>[https://www.krishnasavani.com/CV_files/Savani_Job_2017.pdf ''Reverse Ego-Depletion: Acts of Self-Control Can Improve Subsequent Performance in Indian Cultural Contexts'']. ''Journal of Personality and Social Psychology''. 2017, Vol. 113, No. 4, 589 – 607</ref>}}

The New Scientist article  

The New Scientist article