Difference between revisions of "Sales training"

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[[File:Sales training.png|thumbnail|center|800px|Source: [https://www.google.com/search?q=what+is+sales+training&sca_esv=123f44fb72ad38df&sxsrf=AHTn8zpC4QUUkTQYj0P5Ye_Nif1UYFyfHg%3A1742691598358&ei=Dl3fZ4nBFdnf0PEP1IinoQ8&ved=0ahUKEwiJgLGNgJ-MAxXZLzQIHVTEKfQQ4dUDCBA&uact=5&oq=what+is+sales+training&gs_lp=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&sclient=gws-wiz-serp What is sales training?] ]]
 
[[File:Sales training.png|thumbnail|center|800px|Source: [https://www.google.com/search?q=what+is+sales+training&sca_esv=123f44fb72ad38df&sxsrf=AHTn8zpC4QUUkTQYj0P5Ye_Nif1UYFyfHg%3A1742691598358&ei=Dl3fZ4nBFdnf0PEP1IinoQ8&ved=0ahUKEwiJgLGNgJ-MAxXZLzQIHVTEKfQQ4dUDCBA&uact=5&oq=what+is+sales+training&gs_lp=Egxnd3Mtd2l6LXNlcnAiFndoYXQgaXMgc2FsZXMgdHJhaW5pbmcyCxAAGIAEGJECGIoFMgUQABiABDIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB4yBhAAGBYYHjIGEAAYFhgeMgYQABgWGB5IrDNQAFj9LXAJeAGQAQCYAb8BoAGmHKoBBDAuMjm4AQPIAQD4AQGYAiagAukdqAITwgIKECMYgAQYJxiKBcICBBAjGCfCAhAQABiABBixAxhDGIMBGIoFwgILEAAYgAQYsQMYgwHCAg4QLhiABBixAxjRAxjHAcICChAAGIAEGEMYigXCAgsQLhiABBjRAxjHAcICExAuGIAEGLEDGNEDGEMYxwEYigXCAgsQLhiABBjHARivAcICDhAuGIAEGMcBGI4FGK8BwgIQEC4YgAQYQxjHARiKBRivAcICEBAuGIAEGNEDGEMYxwEYigXCAhAQLhiABBixAxhDGOUEGIoFwgIdEC4YgAQYxwEYjgUYrwEYlwUY3AQY3gQY4ATYAQHCAgcQIxixAhgnwgIHEAAYgAQYCsICEBAAGIAEGLEDGIMBGIoFGArCAhAQLhiABBixAxjRAxjHARgKwgIKEAAYgAQYsQMYCsICBxAjGCcY6gLCAhMQABiABBhDGLQCGIoFGOoC2AEBwgIUEAAYgAQY4wQYtAIY6QQY6gLYAQHCAhQQABjjBBi0AhiJBRjpBBjqAtgBAcICGhAuGIAEGNEDGOMEGLQCGMcBGOkEGOoC2AEBwgILEC4YgAQYsQMYgwHCAg4QABiABBixAxiDARiKBcICDRAAGIAEGEMYyQMYigXCAgsQABiABBiSAxiKBcICCBAAGIAEGLEDwgIOEAAYgAQYkQIYsQMYigXCAg0QABiABBixAxgUGIcCwgIKEAAYgAQYFBiHAsICCxAAGIAEGIYDGIoFmAMI8QVOryqA52c6w7oGBggBEAEYFJIHBDkuMjmgB7qLArIHBDAuMjm4B7Qd&sclient=gws-wiz-serp What is sales training?] ]]
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== Effectiveness of sales training ==
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According to the website TrainingIndustry.com:
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In one study, we included a question that asked participants to rate the quality of their company’s sales skills training program. We found that 10.7 percent of the programs “exceeded expectations,” 42.5 percent “met expectations,” and 43.5 percent “needed improvement.”
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What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>
  
 
== Prominent sales trainers, sales training companies, YouTube channels and podcasts ==
 
== Prominent sales trainers, sales training companies, YouTube channels and podcasts ==
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*[https://podcasts.apple.com/us/podcast/the-advanced-selling-podcast/id148759439 The Advanced Selling Podcast]
 
*[https://podcasts.apple.com/us/podcast/the-advanced-selling-podcast/id148759439 The Advanced Selling Podcast]
 
*[https://podcasts.apple.com/us/podcast/the-brutal-truth-about-sales-and-selling-we/id327760868 The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople]
 
*[https://podcasts.apple.com/us/podcast/the-brutal-truth-about-sales-and-selling-we/id327760868 The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople]
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== See also ==
 
== See also ==
  

Revision as of 01:21, March 23, 2025

Sales training is the process of teaching salespeople how to sell more effectively. It helps sales representatives develop the skills they need to sell more efficiently so they can succeed.[1]

Formal sales training can include such topics as: building rapport; sales prospecting; sales presentations; avoiding/overcoming buyer objections; closing sales; getting referrals and customer retention.

Source: What is sales training?

Effectiveness of sales training

According to the website TrainingIndustry.com: In one study, we included a question that asked participants to rate the quality of their company’s sales skills training program. We found that 10.7 percent of the programs “exceeded expectations,” 42.5 percent “met expectations,” and 43.5 percent “needed improvement.”

What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.[2]

Prominent sales trainers, sales training companies, YouTube channels and podcasts

Podcasts:

Business to business selling podcasts:

See also

References

  1. ↑
  2. ↑ Sales Training: Is It Worth It?, Training Industry website
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