Difference between revisions of "Rebranding"
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| − | According to ''[[Marketing]] Business News'' | + | According to ''[[Marketing]] Business News'', "Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."<ref>[https://marketbusinessnews.com/financial-glossary/rebranding/ What Is Rebranding? Definition And Examples]</ref> |
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== See also == | == See also == | ||
| + | *[[Branding]] | ||
*[[Attempts to positively rebrand atheism]] | *[[Attempts to positively rebrand atheism]] | ||
Revision as of 01:56, August 19, 2025
According to Marketing Business News, "Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."[1]
See also
External links
- Definition of rebranding, Economic Times