#Capturing and misleading [[youth]].
#Sowing division among [[conservatives]].
#Insisting on calling themselves the Democratic Party instead of the Democrat Party.
#Desensitization. <ref>David Kupelian, [http://www.worldnetdaily.com/news/article.asp?ARTICLE_ID=49958 How Ohio State University is marketing evil] "Desensitization," these two gay marketing gurus tell us, consists of inundating the public in a "continuous flood of gay-related advertising, presented in the least offensive fashion possible. If straights can't shut off the shower, they may at least eventually get used to being wet."
"The main thing," they confide, "is to talk about gayness until the issue becomes thoroughly tiresome," adding: "[S]eek desensitization and nothing more. … If you can get [straights] to think [homosexuality] is just another thing – meriting no more than a shrug of the shoulders – then your battle for legal and social rights is virtually won."</ref>