Difference between revisions of "Bing"
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Revision as of 03:42, July 2, 2009
Bing is the latest generation search engine developed by Microsoft. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so you can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant Google, which has a market share over 75%. Microsoft's previous search engines are MSN Search and Live.com. It employees the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. They promote shopping with cashback, claim to provide cheaper airfares and a commitment to comprehensive health results. Also, Bing provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million TV and print ad campaign. [1] Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.
See Also
References
- ↑ Microsoft Kicks Off $100M Bing TV Ad Campaign Tech Fragments, June 3, 2009