Difference between revisions of "Emotional manipulation"
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| − | '''Emotional manipulation''' is the exploitation of someone's | + | '''Emotional manipulation''' is the exploitation of someone's deep longings or fleeting attitudes, for one's own benefit. It is usually associated with [[propaganda]] or [[advertising]] campaigns. |
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product. | For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product. | ||
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| + | Rather famously, [[Barack Obama]] sold "hope" in his 2008 Presidential campaign. | ||
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[[Category:Psychology]] | [[Category:Psychology]] | ||
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Revision as of 05:52, August 20, 2009
Emotional manipulation is the exploitation of someone's deep longings or fleeting attitudes, for one's own benefit. It is usually associated with propaganda or advertising campaigns.
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.
Rather famously, Barack Obama sold "hope" in his 2008 Presidential campaign.