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Diversification is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>

Diversification is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>

Articles on revenue diversification for a business:

'''Articles on revenue diversification for a business:'''

*[https://web.archive.org/web/20210310022157/https://www.forbes.com/sites/melissahouston/2021/03/04/the-importance-of-revenue-diversification-in-business/?sh=2eb10d712b4e The Importance Of Revenue Diversification In Business], Forbes

*[https://web.archive.org/web/20210310022157/https://www.forbes.com/sites/melissahouston/2021/03/04/the-importance-of-revenue-diversification-in-business/?sh=2eb10d712b4e The Importance Of Revenue Diversification In Business], Forbes