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:Seligman gave sales people a psychological assessment that measured their level of optimism.  Then he evaluated those sales people’s performance over a two year period.  The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts.  What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.  
 
:Seligman gave sales people a psychological assessment that measured their level of optimism.  Then he evaluated those sales people’s performance over a two year period.  The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts.  What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.  
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:That’s not all.  Seligman’s research also revealed that those sales people who had pessimistic mindsets were also 300% more likely to quit the profession of selling than those who were optimistic.<ref>[https://www.hoffeldgroup.com/how-your-thoughts-impact-your-sales/ How Your Thoughts Impact Your Sales], Hoffeld Group</ref>
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:That’s not all.  Seligman’s research also revealed that those sales people who had pessimistic mindsets were also 300% more likely to quit the profession of selling than those who were optimistic."<ref>[https://www.hoffeldgroup.com/how-your-thoughts-impact-your-sales/ How Your Thoughts Impact Your Sales], Hoffeld Group</ref>
    
== Salespeople and mental toughness ==
 
== Salespeople and mental toughness ==
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