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Line 60: − {{Cquote|University of Pennsylvania professor [[Martin Seligman conducted some interesting research, which was published in the Journal of Personality and Social Psychology, on how optimism and pessimism impacts the performance of sales people. − + − + + +
→Optimistic salespeople have higher sales and company retention rates
The Hoffeld Group indicates:
The Hoffeld Group indicates:
Seligman gave sales people a psychological assessment that measured their level of optimism. Then he evaluated those sales people’s performance over a two year period. The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts. What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.
:"University of Pennsylvania professor [[Martin Seligman conducted some interesting research, which was published in the Journal of Personality and Social Psychology, on how optimism and pessimism impacts the performance of sales people.
That’s not all. Seligman’s research also revealed that those sales people who had pessimistic mindsets were also 300% more likely to quit the profession of selling than those who were optimistic.<ref>[https://www.hoffeldgroup.com/how-your-thoughts-impact-your-sales/ How Your Thoughts Impact Your Sales], Hoffeld Group</ref>}}
:Seligman gave sales people a psychological assessment that measured their level of optimism. Then he evaluated those sales people’s performance over a two year period. The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts. What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.
:That’s not all. Seligman’s research also revealed that those sales people who had pessimistic mindsets were also 300% more likely to quit the profession of selling than those who were optimistic.<ref>[https://www.hoffeldgroup.com/how-your-thoughts-impact-your-sales/ How Your Thoughts Impact Your Sales], Hoffeld Group</ref>
== Salespeople and mental toughness ==
== Salespeople and mental toughness ==