Changes

Their description should also include psychographic data: how people think. You can sell more effectively when you know how your customer thinks and is going to buy. Psychographic data might include whether your customer is a risk-taker or not, whether your customer is health conscious or not, or whether your customer is a status-seeker or not. You can do well selling to risk-averse customers if you're able to communicate and reduce their perception of risk; you'll do worse if you're unable to reduce their perception of risk.<ref>[https://www.allbusiness.com/sales-prospecting-116817-1.html ''Sales Is Not a Numbers Game — It’s a Prospecting Game''], AllBusiness.com</ref>}}

Their description should also include psychographic data: how people think. You can sell more effectively when you know how your customer thinks and is going to buy. Psychographic data might include whether your customer is a risk-taker or not, whether your customer is health conscious or not, or whether your customer is a status-seeker or not. You can do well selling to risk-averse customers if you're able to communicate and reduce their perception of risk; you'll do worse if you're unable to reduce their perception of risk.<ref>[https://www.allbusiness.com/sales-prospecting-116817-1.html ''Sales Is Not a Numbers Game — It’s a Prospecting Game''], AllBusiness.com</ref>}}

== Optimistic salespeople have higher sales and retention rates ==

== Optimistic salespeople have higher sales and company retention rates ==

''See also:'' [[Optimism]]

''See also:'' [[Optimism]]