Changes

'''Google''' is a company whose primary business is [[internet]]-based services, including an extremely popular [[search engine]].  The CEO of Google since 2001 is [[Eric Schmidt]]. Google is headquartered in Mountain View, [[California]]. Google was founded on September 7th, 1998, by [[Larry Page]] and [[Sergey Brin]]. Since then, it has grown to be the largest internet search engine in the world. According to Alexa Internet, over 25% of all Internet users visit Google monthly.<ref>[http://www.alexa.com/data/details/traffic_details?url=www.google.com Alexa Traffic Results for Google]</ref> Google also owns [[YouTube]], the home made [[video clip]] site. [[Viacom]] are suing YouTube, and thus Google, for a reported $1 billion, arguing that the economic model of YouTube is based on copyright infringement.<ref>[http://news.bbc.co.uk/1/hi/business/6446193.stm Viacom will sue YouTube for $1bn]</ref>

'''Google''' is a company whose primary business is [[internet]]-based services, including an extremely popular [[search engine]].  The CEO of Google since 2001 is [[Eric Schmidt]]. Google is headquartered in Mountain View, [[California]]. Google was founded on September 7th, 1998, by [[Larry Page]] and [[Sergey Brin]]. Since then, it has grown to be the largest internet search engine in the world. According to Alexa Internet, over 25% of all Internet users visit Google monthly.<ref>[http://www.alexa.com/data/details/traffic_details?url=www.google.com Alexa Traffic Results for Google]</ref> Google also owns [[YouTube]], the homemade [[video clip]] site. [[Viacom]] is suing YouTube, and thus Google, for a reported $1 billion, arguing that the economic model of YouTube is based on copyright infringement.<ref>[http://news.bbc.co.uk/1/hi/business/6446193.stm Viacom will sue YouTube for $1bn]</ref>

==History==

==History==

Perhaps the most innovative contribution Google has made to internet searching is its '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to its constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page to form what is known as a "Google Bomb". Some examples can be found below.<ref>[http://www.signonsandiego.com/uniontrib/20040614/news_mz1b14google.html Dropping 'Google-bombs']</ref>

Perhaps the most innovative contribution Google has made to internet searching is its '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to its constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page to form what is known as a "Google Bomb". Some examples can be found below.<ref>[http://www.signonsandiego.com/uniontrib/20040614/news_mz1b14google.html Dropping 'Google-bombs']</ref>

*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democrat]] party supporters in late 2003, as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].

*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democratic]] Party supporters in late 2003, as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].

*''''"Great President"''': returns the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].

*''''"Great President"''': returns the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].

*'''"Waffles"''': Also as part of the 2004 Presidental election, Conservative supporters managed to link the term "waffles" to the official website of [[John Kerry]].

*'''"Waffles"''': Also as part of the 2004 Presidential election, Conservative supporters managed to link the term "waffles" to the official website of [[John Kerry]].

*'''"French Military Victories"''': Hitting "I'm Feeling Lucky" for this term directs you to a fake Google page (in reality, it is an [[AlbinoBlackSheep]].com page, styled to look exactly like a Google page. Found [http://www.albinoblacksheep.com/text/victories.html here]) giving no matches, and asking if meant "French military defeats?".

*'''"French Military Victories"''': Hitting "I'm Feeling Lucky" for this term directs you to a fake Google page (in reality, it is an [[AlbinoBlackSheep]].com page, styled to look exactly like a Google page. Found [http://www.albinoblacksheep.com/text/victories.html here]) giving no matches, and asking if meant "French military defeats?".