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→Utility: ... and lack of utility
It is impossible for anyone else to measure your utility, or for you to try to compare your total utility to that of other consumers. What you can do is decide for yourself which goods and prices give you the greatest utility, and then buy accordingly. That may include political and religious views in addition to pure dollars and cents. For example, some conservatives boycott companies that fund [[abortion]], regardless of how inexpensively those companies sell their goods. Such a boycott maximizes the participants’ utility, but not their savings. Many other boycotts have occurred in American history based on principles rather than price (“principle, not principal!”).
It is impossible for anyone else to measure your utility, or for you to try to compare your total utility to that of other consumers. What you can do is decide for yourself which goods and prices give you the greatest utility, and then buy accordingly. That may include political and religious views in addition to pure dollars and cents. For example, some conservatives boycott companies that fund [[abortion]], regardless of how inexpensively those companies sell their goods. Such a boycott maximizes the participants’ utility, but not their savings. Many other boycotts have occurred in American history based on principles rather than price (“principle, not principal!”).
== Lack of Utility ==
You might notice that you waste many hours each day on thoughts or activities that have no utility at all. Once you recognize this, you can minimize the wasted utility.
"Alarmism" and "anxiety" are examples of wasted time, and loss utility. Time spent worrying can be much better spent maximizing utility, either by earning money or doing something else (such as charity) that increases your utility. Jesus may have been making the same point when he said, <need quote about increasing lifespan>
==Indifference Curve==
==Indifference Curve==