== 2010 attempts to become profitable ==
In September of 2010 the Newark ''Star-Ledger '' wrote:
{{cquote|The Star-Ledger said Tuesday it would cut salaries and offer another round of buyouts to employees as the newspaper works to return to profitability in 2011.
In a staff memo, publisher Richard Vezza said declining advertising revenues have continued to squeeze New Jersey’s largest paper, with losses projected to reach $10 million this year. The company lost $9 million last year.
"Obviously, losses of this magnitude are unsustainable and threaten our continued existence," Vezza said in the memo.<ref>[http://www.nj.com/business/index.ssf/2010/09/the_star-ledger_announces_sala.htmlNewspaper announces cuts and buyouts]</ref>}}
== Charge of engaging in disingenuous journalism ==