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A '''trade name''' is a name used by a business to identify itself in transactions, bank accounts and filings with state government.  A trade name can be merely an assumed name under which the business presents itself to the public, as in a "doing business as, or 'd.b.a.'"
 
A '''trade name''' is a name used by a business to identify itself in transactions, bank accounts and filings with state government.  A trade name can be merely an assumed name under which the business presents itself to the public, as in a "doing business as, or 'd.b.a.'"
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All but three states -- [[Maine]], [[Nevada]] and [[Wyoming]] -- require an abbreviation indicating the corporate status of the business in its official corporate name, such as "Inc." or "Corp."  Most states also forbid choosing a trade name that implies a purpose different from the actual stated purpose of the company.
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All but three states -- [[Maine]], [[Nevada]] and [[Wyoming]]—require an abbreviation indicating the corporate status of the business in its official corporate name, such as "Inc." or "Corp."  Most states also forbid choosing a trade name that implies a purpose different from the actual stated purpose of the company.
    
A '''trade name''' should not be confused with a [[trademark]], which is used to sell a particular [[good]] or service.
 
A '''trade name''' should not be confused with a [[trademark]], which is used to sell a particular [[good]] or service.
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Imaginative or fanciful names receive protection more readily than common names.  Generic names may not be entitled to any protection.
 
Imaginative or fanciful names receive protection more readily than common names.  Generic names may not be entitled to any protection.
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[[category:business]]
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[[Category:Business]]
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[[Category:trademark]]
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[[Category:Trademark]]
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