A '''trade name''' is a name used by a business to identify itself in transactions, bank accounts and filings with state government. A trade name can be merely an assumed name under which the business presents itself to the public, as in a "doing business as, or 'd.b.a.'" | A '''trade name''' is a name used by a business to identify itself in transactions, bank accounts and filings with state government. A trade name can be merely an assumed name under which the business presents itself to the public, as in a "doing business as, or 'd.b.a.'" |