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===Youth appeal===
 
===Youth appeal===
 
[[Image:Bg1946.jpg|thimb|left|300px|Revival in Detroit in 1946]]
 
[[Image:Bg1946.jpg|thimb|left|300px|Revival in Detroit in 1946]]
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Graham studied his audiences closely and realized in the late 1960s that he was no longer reaching enough young people as he had in the 1940s. In 1971, Graham came to the realization that a new nationwide spiritual awakening was on the way. He believed that such a revival was necessary, and he saw the emerging Jesus Movement as the harbinger of that revival. Graham and the Billy Graham Evangelistic Association placed an evangelical spin on youth culture. Their efforts to give legitimacy to the Jesus Movement demonstrated evangelicalism's uncanny ability to harness popular movements for the furtherance of its own mission. Graham's interest in and support of an evangelical youth culture grew, perhaps, out of his own personal struggles with his son, Franklin. For those who believed that the Jesus people were proof that one could be a hippie and a Christian, Graham gave their position prestigious support.<ref>Larry Eskridge, "'One Way': Billy Graham, the Jesus Generation, and the Idea of an Evangelical Youth Culture." ''Church History'' 1998 67(1): 83-106. 0009-6407</ref>
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Graham studied his audiences closely and realized in the late 1960s that he was no longer reaching enough young people as he had in the 1940s. In 1971, Graham came to the realization that a new nationwide spiritual awakening was on the way. He believed that such a revival was necessary, and he saw the emerging Jesus Movement as the harbinger of that revival. Graham and the [[Billy Graham Evangelistic Association]] placed an evangelical spin on youth culture. Their efforts to give legitimacy to the Jesus Movement demonstrated evangelicalism's uncanny ability to harness popular movements for the furtherance of its own mission. Graham's interest in and support of an evangelical youth culture grew, perhaps, out of his own personal struggles with his son, Franklin. For those who believed that the Jesus people were proof that one could be a hippie and a Christian, Graham gave their position prestigious support.<ref>Larry Eskridge, "'One Way': Billy Graham, the Jesus Generation, and the Idea of an Evangelical Youth Culture." ''Church History'' 1998 67(1): 83-106. 0009-6407</ref>
    
Fox News reported "The BGEA [Billy Graham Evangelistic Association] put his lifetime audience at nearly 215 million people in more than 185 countries and territories, with "hundreds of millions more" viewing him on television, video, film and webcasts."
 
Fox News reported "The BGEA [Billy Graham Evangelistic Association] put his lifetime audience at nearly 215 million people in more than 185 countries and territories, with "hundreds of millions more" viewing him on television, video, film and webcasts."
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