| − | Graham's message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a [[Los Angeles Crusade, 1949|Crusade that Graham held in Los Angeles]]. The mass-circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences. | + | Graham's message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a [[Los Angeles Crusade, 1949|Crusade that Graham held in Los Angeles]]. The mass-circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences. Between this and his willingness to work with churches from other denominations, [[fundamentalism|fundamentalists]] largely withdrew their support, and to this day Graham is nearly universally reviled within the fundamentalist movement. |