Difference between revisions of "Lead generation"

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(Created page with "'''Lead generation''', in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonp...")
 
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Revision as of 13:26, April 18, 2024

Lead generation, in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the demographic information of the sales prospect who is interested in a particular product or service.