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[[Image:Fireworks3.jpg|right|400px|Many areas have New Year's Day fireworks.
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Many individuals commit to new year resolutions on New Year's Day or on New Year's Eve.]]
According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in [[Goal setting|goal]]-directed behaviors and exhibit increased [[motivation]] towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>
According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in [[Goal setting|goal]]-directed behaviors and exhibit increased [[motivation]] towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>