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→Effectiveness of sales training. Return of investment of sales training for companies
What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>}}
What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>}}
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[[File:Benefits of sales training.png|thumbnail|center|800px|Source: [https://www.google.com/search?q=studies+on+how+effective+sales+training+is&sca_esv=123f44fb72ad38df&sxsrf=AHTn8zq2CyN8qF4DH3uFlrta9A3vr2gwdw%3A1742691609986&ei=GV3fZ6r3O7iP0PEP9o7tyA0&ved=0ahUKEwjq5_aSgJ-MAxW4BzQIHXZHG9kQ4dUDCBA&uact=5&oq=studies+on+how+effective+sales+training+is&gs_lp=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-g0&sclient=gws-wiz-serp Studies on how effective sales training is] ]]
== Prominent sales trainers, sales training companies, YouTube channels and podcasts ==
== Prominent sales trainers, sales training companies, YouTube channels and podcasts ==