Changes

===Open web in decline===

===Open web in decline===

In September 2025 [[Google]] admitted in [[court]] filings that the open internet web is "already in rapid decline".<ref>https://9to5google.com/2025/09/08/google-says-the-open-web-is-in-rapid-decline-weeks-after-arguing-in-favor-of-ai/</ref> At the same time, the company accelerated this collapse by pushing AI-generated answers that strip publishers of traffic, revenue, and relevance. Hyperlinks vanish in favor of summaries, sources are replaced by machine synthesis, and independent [[journalism]] is reduced to material for [[algorithm]]s. Google positioned itself as both curator and answer provider while refusing to share data that would prove it still directs traffic to publishers. Users receive answers, publishers receive nothing. The consequences are measurable and immediate. DMG Media, which owns MailOnline and Metro, reported click-through rates dropping as much as 89 percent after the introduction of AI Overviews.<ref>https://www.msn.com/en-us/news/technology/publishers-fear-ai-summaries-are-hitting-online-traffic/ar-AA1M93sQ</ref>

In September 2025 [[Google]] admitted in [[court]] filings that the open internet web is "already in rapid decline".<ref>https://nypost.com/2025/09/09/business/google-admits-open-web-in-rapid-decline-reversing-earlier-claim/</ref> At the same time, the company accelerated this collapse by pushing AI-generated answers that strip publishers of traffic, revenue, and relevance. Hyperlinks vanish in favor of summaries, sources are replaced by machine synthesis, and independent [[journalism]] is reduced to material for [[algorithm]]s. Google positioned itself as both curator and answer provider while refusing to share data that would prove it still directs traffic to publishers. Users receive answers, publishers receive nothing. The consequences are measurable and immediate. DMG Media, which owns MailOnline and Metro, reported click-through rates dropping as much as 89 percent after the introduction of AI Overviews.<ref>https://www.msn.com/en-us/news/technology/publishers-fear-ai-summaries-are-hitting-online-traffic/ar-AA1M93sQ</ref>

==History==

==History==