Difference between revisions of "Prime-time"
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| − | '''Prime-time''' [[television]] refers to the period of each [[day]] which has the greatest possible viewing [[audience]]. This is normally from early to moderately-late [[evening]] and may vary across [[time-zone]]s or in different [[country|countries]] depending upon [[social habit]]s. Because of the larger [[number]] of [[viewer]]s during prime-time, [[broadcaster]]s are able to charge higher rates to [[advertising|advertisers]] during this period. | + | '''Prime-time''' [[television]] refers to the period of each [[day]] which has the greatest possible viewing [[audience]]. This is normally from early to moderately-late [[evening]] and may vary across [[time-zone]]s or in different [[country|countries]] depending upon [[social habit]]s. Because of the larger [[number]] of [[viewer]]s during prime-time, and their different economic and social structure compared with 'daytime' viewers, [[broadcaster]]s are able to charge higher rates to [[advertising|advertisers]] during this period. |
[[Category:Media]] | [[Category:Media]] | ||
Revision as of 08:55, September 24, 2008
Prime-time television refers to the period of each day which has the greatest possible viewing audience. This is normally from early to moderately-late evening and may vary across time-zones or in different countries depending upon social habits. Because of the larger number of viewers during prime-time, and their different economic and social structure compared with 'daytime' viewers, broadcasters are able to charge higher rates to advertisers during this period.