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'''The Magic of Thinking Big''' by David Swartz is a [[Personal development|self-help]] book written in 1959 that has sold over 6 million copies.<ref>{{cite web|url=http://www.simonandschuster.com/books/The-Magic-of-Thinking-Big/David-Schwartz/9781501118210|title=The Magic of Thinking Big|date=6 October 2015|publisher=Simon & Schuster}}</ref> At Georgia State University, Swartz was a professor of marketing and chairman of the department and Chair of Consumer Finance.<ref>{{Cite news|url=http://dashboard.communitieswhoknow.com/omeka/files/original/e6adeb550bd24d8d83c99d75a47d3dc5.pdf|title=Delta Tau Fraternity Organizes|date=April 24, 1969|work=The Georgia State College Signal|access-date=July 9, 2018|page=8}}</ref><ref>Zailskas, S. 2007, "Book It", Professional Builder, vol. 72, no. 1, pp. 29.</ref><ref>"You've Got to Read This Book: 55 People Tell the Story of the Book That Changed Their Life", 2006, Publishers Weekly, vol. 253, no. 27, pp. 68.</ref> Later, he became a self-help coach, life strategist and founded a leadership development consultancy firm called Creative Educational Services Inc.<ref name=MTB-DS-R-03/><ref name=MTB-DS-R-01/><ref>Clary, J.M., Hadari, M.K., Holmwood, A.B., Schmidt, S.A. & Shapiro, R.S. 1994, "Sales ideas from young Top of the Table producers", Life & Health Insurance Sales, vol. 137, no. 5, pp. 6.</ref>

'''The Magic of Thinking Big''' by David Swartz is a [[Personal development|self-help]] book written in 1959 that has sold over 6 million copies.<ref>{{cite web|url=http://www.simonandschuster.com/books/The-Magic-of-Thinking-Big/David-Schwartz/9781501118210|title=The Magic of Thinking Big|date=6 October 2015|publisher=Simon & Schuster}}</ref> At Georgia State University, Swartz was a professor of marketing and chairman of the department and Chair of Consumer Finance.<ref>{{Cite news|url=http://dashboard.communitieswhoknow.com/omeka/files/original/e6adeb550bd24d8d83c99d75a47d3dc5.pdf|title=Delta Tau Fraternity Organizes|date=April 24, 1969|work=The Georgia State College Signal|access-date=July 9, 2018|page=8}}</ref><ref>Zailskas, S. 2007, "Book It", Professional Builder, vol. 72, no. 1, pp. 29.</ref><ref>"You've Got to Read This Book: 55 People Tell the Story of the Book That Changed Their Life", 2006, Publishers Weekly, vol. 253, no. 27, pp. 68.</ref> Later, he became a self-help coach, life strategist and founded a leadership development consultancy firm called Creative Educational Services Inc.<ref>Clary, J.M., Hadari, M.K., Holmwood, A.B., Schmidt, S.A. & Shapiro, R.S. 1994, "Sales ideas from young Top of the Table producers", Life & Health Insurance Sales, vol. 137, no. 5, pp. 6.</ref>

The book greatly inspired: Thomas J. Stanley (Author of the book ''The Millionaire Next Door''), the American football coach and sportscaster Lou Holtz and the basketball coaches Joe Harrington and Lefty Driesell at the University of Maryland.

The book greatly inspired: Thomas J. Stanley (Author of the book ''The Millionaire Next Door''), the American football coach and sportscaster Lou Holtz and the basketball coaches Joe Harrington and Lefty Driesell at the University of Maryland.