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'''Public relations''' is the set of ongoing activities that ensure an organization or person has a strong public image.<ref>http://www.managementhelp.org/ad_prmot/defntion.htm</ref>
'''Public relations''' (P.R.) is the set of ongoing activities that ensure an [[organization]] or person has a strong [[public image]].<ref>http://www.managementhelp.org/ad_prmot/defntion.htm</ref> Modern political consultants often use the term "messaging".
==History==
The phrase "public relations" was invented by [[Edward Bernays]] after the horrific atrocities committed in [[Nazi Germany]]. Bernays said: "''[[Propaganda]]'' got to be a bad word because of the Germans using it. So what I did was try to find some other words so we found the word 'Council on Public Relations'."<ref name=self>[https://dotsub.com/view/9cfe48bd-cc34-4aac-8d12-1723727de8da/viewTranscript/eng The Century of the Self], Transcript, 08:00-08:30, [[BBC]]</ref>
Bernays was of the belief that "if you could use propaganda for [[war]] you could certainly use it for [[peace]]."<ref name=self />
==References==
==References==
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[[Category:Business]]
[[Category:Business]]
[[Category:Political Terms]]