Rebranding
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According to Marketing Business News:
| “ | Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."[1] | ” |
External links
- Definition of rebranding, Economic Times