Rasmussen Reports
Rasmussen Reports is an electronic media company specializing in the collection, publication, and distribution of public opinion polling information. Noted for its accuracy, Rasmussen Reports is the only polling organization that exclusively polls registered likely voters 24/7/365. Due to the cost of qualifying registered voters and likely voters in both time and money, all other polling organizations generally do not publish polls of registered and likely voters until they are commissioned to do so typically 30, 60, or 90 days in advance of an election. In off-year elections and outside election season, other polling organizations only poll "All Adults" or similar qualifiers, which includes non-registered voters, illegal aliens, felons and others barred from voting legally. For this cause, Rasmussen polling results are considered the most reliable year-round and in off-year election cycles.
Scott Rasmussen, president of Rasmussen Reports, has been an independent pollster for more than a decade. Like the company he started, Rasmussen maintains his independence and has never been a campaign pollster or consultant for candidates seeking office. Scott grew up in the broadcast business before turning to polling.[1]
FiveThirtyEight has rated Rasmussen C+ and claims it has a 1.5% Republican bias[2] while the polling agency states it was “one of the most accurate polls in 2016” and that it accurately sampled Trump voters.[3] It cites as evidence the 2016 RCP polling average showing Rasmussen Reports as accurate.[4]
Rasmussen Reports' latest "White House Watch" poll, as of October 30, 2020, shows Joe Biden three percentage points ahead of Trump nationally, which indicates a close race for the electoral college.[5]