Persuasion
Persuasion involves influencing a person's beliefs, attitudes, intentions, motivations, or behaviours.[1]
Aristotle's rhetoric
"Aristotle, the ancient Greek philosopher, suggested that any spoken or written communication intended to persuade contains three key rhetorical elements: logos, the logic and reasoning in the message; ethos, the character, credibility and trustworthiness of the communicator; and pathos, the emotional dimension." - Aristotleâs three modes of persuasion
Aristotle's rhetoric - Stanford Encyclopedia of Philosophy
- Aristotle's rhetoric - Stanford Encyclopedia of Philosophy
Robert Cialdini's six principles of influence
Dr. Robert B. Cialdini is a seminal expert in the field of influence and persuasion. He did years of high-quality research for companies and nonprofits to find out how to influence people. His work is a "marketing Bible" to marketers, public relations people, etc. Robert Cialdini published his book âInfluence: The Psychology of Persuasionâ in 1984 which gave 6 key principles related to influencing people that are given at: Cialdiniâs 6 Principles of Persuasion: A Simple Summary
Articles on Robert Cialdini's six principles of influence:
Winning arguments
External links
- Keys to persuasion, Time magazine
- 21 principles of persuasion
See also
References
- â Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.