Sales training
Sales training is the process of teaching salespeople how to sell more effectively. It helps sales representatives develop the skills they need to sell more efficiently so they can succeed.[1]
Formal sales training can include such topics as: building rapport; sales prospecting; sales presentations; avoiding/overcoming buyer objections; closing sales; getting referrals and customer retention.
Effectiveness of sales training
According to HireDNA.com: "A 2020 study by Southern New Hampshire University found that salesperson training can have an ROI of up to 353%. And a separate 2020 study by the Sales Management Association found “teams that invest in sales training and development are 57% more effective than teams that don’t.”[2]
According to the website TrainingIndustry.com:
| “ | In one study, we included a question that asked participants to rate the quality of their company’s sales skills training program. We found that 10.7 percent of the programs “exceeded expectations,” 42.5 percent “met expectations,” and 43.5 percent “needed improvement.”
What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.[3] |
” |
Prominent sales trainers, sales training companies, YouTube channels and podcasts
- Jeremy Miner
- Brian Tracy - playlist and Brian Tracy Sales Training and Brian Tracy videos on selling
- Jeffrey Gitomer's Sales Training Channel
- Tom Hopkins
- Victor Antonio
- Selling Power
- Sales Gravy
- Buzztastic Ltd
- Sandler Worldwide
- Sales Insights Lab
- Factor 8
Podcasts:
- Salesman podcast
- The Science of Selling
- Sales Logic - Selling Strategies That Work
- The Ninja Selling Podcast
- Sell Without Selling
- Selling Made Simple And Salesman Podcast
- Mental Selling: The Sales Performance Podcast
- Sales Influence Podcast by Victor Antonio
- Selling From the Heart Podcast
- Selling With Love Podcast
- Mental Selling: The Sales Performance Podcast
- The Confident Closer® - Secrets For Success In Selling, Marketing & High-Ticket Sales by Eileen Wilder
- The Art of Sales with Art Sobczak - Cold calling expert
Business to business selling podcasts:
See also
References
- ↑
- ↑ Investing in Salesperson Training Can Have Up to 353% ROI: Why it Pays to Develop Your Talent, HireDNA.com
- ↑ Sales Training: Is It Worth It?, Training Industry website