Mental framework
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A mental framework (or mental model/schema) "is a cognitive structure or set of beliefs used to simplify, interpret, and navigate the world's complexity. It acts as a lens for organizing information, enabling faster, more efficient decision-making, problem-solving, and perception of reality. These frameworks are learned, can be accessed implicitly, and include concepts like, for example, SWOT analysis or, say, Eisenhower Matrix."[1]