Quibi

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Quibi (literally "Quick Bites")[1] was a streaming platform founded by Jeffrey Katzenberg which featured series with episodes that were 5-15 minutes in length. Unlike other streaming services, Quibi was designed to be watched exclusively on mobile devices and tablets. This proved to be problematic as it alienated a large amount of people who preferred watching content on their television or computer like most other streaming sites.[2]

The service closed down in 2020, only two years after its founding. After having received $1.8 billion in funding from 14 investors, there were high expectations that the platform would succeed. However, while TikTok saw continuous growth, Quibi experienced the opposite. The founder originally stated that the reason they failed, was COVID-19.[3] However, later on, he admired the problem was more complex than that.[4]

General consensus is that Quibi's content was generally of a lower quality than the major long-form streaming platforms.[5][6]

References