DuckDuckGo

Duck Duck Go is a general purpose search engine with a focus on user experience, founded by Gabriel Weinberg. Duck Duck Go company headquarters is based out of Valley Forge, Pennsylvania. The company is currently in the process of experimenting with its current business plan, which is to allow users to find a lot of information related to their search topic fast.

Search Goals

The primary goal of Duck Duck Go is to give users the information they're looking for faster and with less mental effort. The second goal is to help users find related information they might not otherwise have thought of. Duck Duck Go offers links to related topics, and it also has category pages that group topics with similar concepts.

Uniqueness

The Pennsylvania-based search startup boasts "less garbage" than the big search engines, and better at avoiding on dead-end links.

Search result innovations

The Zero-click Info section, following a search term request, clicks on the top links for users, and then pulls out snippet information from the site that apply to the specific search. It's intended to provide users the ability to learn about a search topic without having to click the link. Other unique features include "Category Pages," and "Disambiguation Pages" in front of search result pages where applicable.

Spam solution

Duck Duck Go partnered with The Parked Domains Project, which regularly crawls the Web and marks spam and parked domains; Duck Duck Go omits all domains marked as spam. The search engine also uses human policed sources like Wikipedia and Conservapedia, placing links from these sources (note not just to them, but from them), above algorithmically generated links. The CEO, Gabriel Weinberg, explained, "We've gone out and found entries in about a hundred other human-powered sites that are policed for spam. We use their APIs and extract the info. [...] As a result, our links are doubly controlled for spam."

External Links

• Official Site
• Duck Duck Blog