Bing
Bing is the latest generation search engine developed by Microsoft. Branded as a 'decision engine', Bing claims to find and organize search results faster, and with fewer clicks, so you can make better decisions. It is Microsoft's third generation service to compete head-to-head with search giant Google, which has a market share over 75%. Microsoft's previous search engines are MSN Search and Live.com. It uses the same minimalist homepage like Google but with a single, daily, hi-resolution graphic. They promote shopping with cashback, claim to provide cheaper airfares and a commitment to comprehensive health results. Also, Bing provides a large collection of images, videos and the Bing xRank, a tool for top searched for keywords. Microsoft is promoting Bing with a $100 million TV and print ad campaign. [1] Beside market share for search results, Microsoft hopes to capitalize on increased paid keyword placement, Google's main source of income.
Content Partners
Microsoft is intent on chipping away at Google's dominance. They are increasingly looking for exclusive relationships. News Corp, like the entire news industry, despises Google's for "profiteering off the content news outlets create." [2] News Corporation and Microsoft have been in talks to have Fox News content be exclusive to Bing.
Wikipedia is another partner, Bing incorporates their daily homepage picture with results from Wikipedia. This choosing of sides between Microsoft and Google may eventually cost Wikipedia valuable page ranking for its content at Google.
See Also
References
- ↑ Microsoft Kicks Off $100M Bing TV Ad Campaign Tech Fragments, June 3, 2009
- ↑ Is Microsoft's battle with Google for the better?, IFC.com, December 12, 2009