Prime-time
This is the current revision of Prime-time as edited by JustinSatyr (talk | contribs) at 17:06, December 25, 2009. This URL is a permanent link to this version of this page.
Prime-time television refers to the period of each day which has the greatest possible viewing audience. This is normally from early to moderately-late evening and may vary across time-zones or in different countries depending upon social habits. Because of the larger number of viewers during prime-time, and their different economic and social structure compared with daytime viewers, broadcasters are able to charge higher rates to advertisers during this period.