Credibility
Credibility is the quality or power of inspiring belief or trustworthiness.
Build your credibility before persuading.
American credibility in the war on terrorism depends on a strong stand against all terrorist acts, whether committed by foe or friend. Arlen Specter.
Factors Impacting Credibility
Credibility-enhancing actions include: Showing you care about the other person and have their best interests at heart. [1]
Language that reduces credibility includes: Totally and absolutely excessive exaggeration. Ibidem
Whitehead, J.L. (1968) identified expertise, dynamism, and trustworthiness as factors impacting credibility; other key factors that impact credibility include: age, gender, country of origin, and education and income levels. [2]
Objectivity and Credibility
Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. If your reader finds out you’ve omitted key facts, you’ll lose credibility.[3]
| “ | The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness. | ” |