Lead generation
Lead generation, in the field of marketing, is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the demographic information of the sales prospect who is interested in a particular product or service.
Contents
Lead generation skills
- 7 Lead Generation Skills You NEED in 2024, Leadshook.com
- Top Skills required for a lead generation specialist
- Lead generating specialist skills for your resume and career
- What Is a Lead Generation Specialist? Job Duties and Skills, Indeed
Lead generation strategies (The four Ls) and web marketing
According to the article Top Lead Generation Strategies, the four main lead generation strategies in relation to web marketing are:
1. Lead capture
2. Landing pages
3. Lead magnets
4. Lead scoring
Lead generation tactics and strategies
Below are some lead generation tactics and strategies.[1][2]
1. Use sales intelligence.
2. Simplify your lead generation form.
3. Use competitor analysis and SEO analysis.
4. Launch paid media campaigns. ...
5. Content marketing combined with website conversion rate optimization and email marketing
5. Run retargeting and remarketing campaigns.
6. Pay per click campaigns and SEO
7. Create a strategy for social media.
8. Facebook advertising
9. LinkedIn marketing
10. Email marketing
11. Case studies
12. Use AI and automation
13. Offer demos and presentations.
14. Use video marketing.
16. Try interactive content and gamification
Articles on lead generation tactics and strategies
- How to Create and Execute a Successful Lead Gen Strategy, Hubspot.com
- Top Lead Generation Strategies
- 7 Lead Generation Strategies that Work for Startups, Wordstream
- 13 Lead Generation Strategies & Tactics That Work, Cognism.com
- 15 Effective Lead Generation Strategies (+ Best Practices), SEMRush
- Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way, Hubspot.com
Lead generation career
- Career in Lead Generation: Job Description and Key Skills
- How to Become a Lead Generation Specialist
External links
Videos:
- Lead generation - playlist, Video playlist
Free lead generation courses:
