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Bournville is an area within the Selly Oak district of Birmingham, England, best known as a model settlement created by the Cadbury family for its workforce and others, providing high quality housing in a low-density development with large areas of playing fields and other open space, and community buildings. The sale of alcoholic drink was banned under the covenants of the settlement, and this prohibition was in 2007 upheld by a local referendum. Bournville is also the home of Cadburys Chocolate, one of the largest chocolate manufacturers in Europe. Cadburys popular dark chocolate is named Bournville after the town.