Cloud is an adherent of the King James only movement, but only to the extent that he believes that "[t]he King James Version in English is an example of an accurate translation of the preserved Hebrew and Greek texts ...." He rejects much of the viewpoint of other KJV-only adherents (such as the "inspiration" or "advanced revelation" viewpoints of Peter Ruckman) and would have no problem updating the KJV for its antiquated language (though he believes that, in this "apostate age", it will never be done).
Cloud is a strong proponent of biblical separation and condemns much of what he calls "soft separation" among Independent Baptists.
Cloud is also a fierce opponent of Contemporary Christian Music (CCM; he also includes Southern Gospel in this category) and rejects the argument that "music is neutral". He published an extensive "directory" of numerous "contemporary Christian artists" (though it includes several artists that, although considered Christians, are not considered Christian artists even in the secular world – such as U2 and Dolly Parton – as well as numerous references to individuals and groups who are not musicians at all, such as the Roman Catholic Church, to which he devotes over 20 pages of "discussion"). His main argument is that CCM is, at its core, heavily influenced by the charismatic movement (which Cloud opposes), ecumenical and leading true Christianity back to an apostate one-world church, and further claims that his concerns about CCM are nothing like prior historical Christian arguments in the music realm, such as whether instruments should be played in the church at all.