He Gets Us

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He Gets Us is a massive advertising campaign for Christianity, which includes two 30-second advertisements costing $7 million apiece for the Super Bowl in February 2023.[1]

This campaign has made a "staggering $100 million media investment" that includes "peppering TV screens, billboards and social media feeds since a national launch in 2022."[1]

The campaign is financed by David Green, owner of the Hobby Lobby retail chain.