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The '''arc elasticity of demand''' is a way of accurately calculating [[elasticity]] and is also known as the '''midpoint method'''.
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The '''arc elasticity of demand''' is a way of accurately calculating [[elasticity]] and is also known as the '''midpoint method''' (for example in [[Greg Mankiw]]'s introductory texbook).
    
Elasticity measures percentage change in one variable (usually quantity demanded) in response to a percentage change in another variable (usually price):
 
Elasticity measures percentage change in one variable (usually quantity demanded) in response to a percentage change in another variable (usually price):
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