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The '''arc elasticity of demand''' calculates the elasticity by using the average overall values for [[price]] and [[quantities]] as the respective denominator in calculating the elasticities. The arc elasticity may also be referred to, as in Mankiw's text, as the price elasticity of demand calculated using the '''midpoint method'''.
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The '''arc elasticity of demand''' is a way of accurately calculating [[elasticity]] and is also known as the '''midpoint method'''.
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There is an ambiguity in calculating the percentage change in price or quantity in calculating elasticity of demand. What should be used as the denominator in deriving the percentages? If $100 increases to $110, then the percent change could be described as $10/$100 x 100% or $10/$110 x 100%. Above we used the initial price and quantity as the denominator, but we could have used the final price and quantity as the denominator instead.
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Elasticity measures percentage change in one variable (usually quantity demanded) in response to a percentage change in another variable (usually price):
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Economists resolve this by typically using the “arc elasticity” because it is a more accurate depiction of the “arc” or curve of demand. That is, rather than using 100 or 110 as the denominator, the average (or midpoint) would be used - the elasticity would be measured (10/105)x100%.
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:<math>\frac{% \Delta Q}{% \Delta P} = \frac{\frac{Q_{new}-Q_{old}}{Q_{old}}}{\frac{P_{new}-P_{old}}{P_{old}}}</math>
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This creates an ambiguity because the same change, in different directions, would yield a different percentage change. For example, suppose that at price 9, 105 widgets are demanded; at price 10, 100 widgets are demanded; and at price 11, 95 units are demanded. Then, if the price rises from 9 to 11,
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<math>Elasticity = \frac{\frac{95-105}{95}}{\frac{11-9}{9}} = \frac{\frac{-10}{95}}{\frac{2}{9}} = \frac{-9}{19} \approx -.47</math>
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while the price falling from 11 to 9 yields
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<math>Elasticity = \frac{\frac{105-95}{105}}{\frac{9-11}{11}} = \frac{\frac{10}{105}}{\frac{-2}{11}} = \frac{11}{-21} \approx -.52</math>
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Economists resolve this by averaging the endpoints to use the midpoint between the two endpoints; that is,  
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<math>Elasticity = \frac{\frac{105-95}{\frac{95+105}{2}}}{\frac{9-11}{\frac{9+11}{2}}} = \frac{\frac{10}{100}}{\frac{-2}{10}} = \frac{-1}{2} = -.5</math>
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The elasticity measured from 9 to 11 is then the same as the elasticity measured from 11 to 9.
    
[[Category:Economics]]
 
[[Category:Economics]]
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