Consider further the impact of a price increase on the same route that is due only to an increase in fuel costs. Will those price increases have the same elasticity? (No, because the alternative of traveling by car increases in cost by a similar amount. But demand will decrease anyway, because some people will simply stay at home rather than travel.) | Consider further the impact of a price increase on the same route that is due only to an increase in fuel costs. Will those price increases have the same elasticity? (No, because the alternative of traveling by car increases in cost by a similar amount. But demand will decrease anyway, because some people will simply stay at home rather than travel.) |