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→NBC Coverage: Will be doing tense changes and updating winners etc. on this article. Very out of date
== NBC Coverage ==
== NBC Coverage ==
Scorn for Comcast's [[NBC]] coverage of the Olympic games hit America coast to coast. Viewers have taken to the internet with the trend #NBCfail for days now. The groans began at the opening ceremony when [[American]] viewers were denied the tribute to British victims of [[Islamic]] terrorism. However, ''Sports Illustrated'' later reported that ceremony director Danny Boyle had intended the tribute in memory of his father, whose birthday would have been that night, and that it was not specifically for the 7/7 victims. While pictures of some of the victims were displayed on the video board, in Boyle's mind, it had "nothing to do with 7/7". <ref>[http://sportsillustrated.cnn.com/2012/olympics/2012/writers/richard_deitsch/08/10/NBCs-Mark-Lazarus-responds-to-criticism/2.html]</ref>
Scorn for Comcast's [[NBC]] coverage of the Olympic games hit America coast to coast. Viewers took to the internet with the trend #NBCfail During the event. The groans began at the opening ceremony when [[American]] viewers were denied the tribute to British victims of [[Islamic]] terrorism. However, ''Sports Illustrated'' later reported that ceremony director Danny Boyle had intended the tribute in memory of his father, whose birthday would have been that night, and that it was not specifically for the 7/7 victims. While pictures of some of the victims were displayed on the video board, in Boyle's mind, it had "nothing to do with 7/7". <ref>[http://sportsillustrated.cnn.com/2012/olympics/2012/writers/richard_deitsch/08/10/NBCs-Mark-Lazarus-responds-to-criticism/2.html]</ref>
As the games moved forward, live events were interrupted or had already finished, replaced with commercials and NBC commentators talking about the athletes. It has been reported the Comcast spent $1 billion for the rights to televise the 2012 Olympics.
As the games moved forward, live events were interrupted or had already finished, replaced with commercials and NBC commentators talking about the athletes. It has been reported the Comcast spent $1 billion for the rights to televise the 2012 Olympics.